Master the latest digital marketing techniques and data-driven strategies.
| Format | Online Cohort Course |
| Start Date | May 18 |
| Quantity | 2 |
| Duration | 6 Weeks* |
| Time | 3 Hours/Week |
| Price | $599 |
Core Principles of Digital Marketing
Students will be introduced to key digital marketing concepts, including SEO, content marketing, and social media strategy. The course will explore how brands leverage different platforms to engage audiences, optimize conversions, and build strong online identities. Case studies will examine successful campaigns and emerging trends in consumer behavior.
Data-Driven Marketing Strategies
This section focuses on analytics tools and performance measurement. Students will gain hands-on experience with Google Analytics, A/B testing, and customer segmentation models. They will learn how to interpret marketing data, track key performance indicators (KPIs), and optimize campaigns using data insights.
The Future of Digital Marketing
The course concludes by exploring the impact of artificial intelligence, automation, and personalized advertising on marketing strategies. Students will also study ethical concerns such as data privacy, algorithmic bias, and the implications of targeted advertising.
