Marketing in the Digital Age
Professor Ortega's expertise lies in digital transformation and consumer engagement. He has worked with major companies to develop innovative marketing strategies, emphasizing personalization, automation, and AI-driven data analysis.
Hands-On Learning and Industry Collaboration
His courses incorporate live projects where students create marketing campaigns, analyze performance metrics, and implement real-world strategies. He frequently brings industry leaders to class, offering students networking opportunities and insights from professionals.
Shaping the Future of Marketing
As digital marketing evolves, Professor Ortega is at the forefront of researching emerging trends like voice search, influencer marketing, and neuromarketing. His goal is to equip students with skills that keep them ahead in an ever-changing digital landscape.