Digital Marketing & Analytics

Bridging Creativity and Data-Driven Strategy

The Department of Digital Marketing & Analytics equips students with the skills to navigate the evolving digital landscape. Covering key areas such as content strategy, SEO, social media marketing, and data analytics, this program prepares graduates to lead in the marketing industry. Students learn how to craft compelling campaigns while leveraging consumer insights through advanced analytics tools.

Pioneering Innovation in Digital Strategy

Established in response to the digital transformation of global markets, this department has quickly gained recognition for its forward-thinking approach. Faculty members include marketing professionals, data analysts, and digital strategists who have worked with major brands and startups. The department maintains strong industry partnerships, offering students internship and networking opportunities with leading companies.

Cutting-Edge Courses for the Digital Age

The current syllabus includes Digital Consumer Behavior, Search Engine Optimization & Paid Media, Social Media Strategy, and Marketing Analytics & Data Visualization. Advanced courses focus on AI in Marketing, Neuromarketing, and Predictive Analytics. Students gain hands-on experience through real-world case studies, simulation projects, and collaborations with local businesses.